How to connect and use Printful with Zakeke for WooCommerce users

Please note

On March 30, 2023, Printful will change the auth process to OAuth 2.0, so the Printful API will no longer be accessible using legacy API keys. To avoid losing access to Printful, you will be required to migrate to the new API tokens before March 30, 2023. So please remove your old integration and follow the guidelines below to setup and use Printful on your store.



  1. How to use the Zakeke+Printful integration
  2. FAQ
  3. Pro tips to get the most of the integration


1. How to use the Zakeke+Printful integration

1.1 Connecting Printful with Zakeke

To make use of the Zakeke and Printful integration, you’ll need to:

  • create a Printful account 

  • and connect it to your WooCommerce store from Stores > Choose Platform > WooCommerce

If you already have a Printful account, just follow the steps here below.

  1. Go to your Zakeke back-office > Print-on-demand services > Printful and click Integrate > Authorize

    Make sure to choose the right Printful store when you authorize the connection.

    ok Printful.pngno new Printful store.png
  2. For now, don't pay attention to the Order Import Settings, you'll learn about it in the How to Get Orders Fulfilled section.
  3. Go to your Printful dashboard > Settings > Orders > Sync as you go and make sure that the options "Import unsynced orders" and "Import existing products" are both checked
  4. Go to your Printful dashboard > Billings > Billings Methods and make sure that the currency is the same as your WooCommerce store.  

  5. The connection is now enabled and you can start adding customizable products from Printful catalog.

Please Note

If you use our native integrations with the POD services, the PODs' catalogs will be available only for the first store (master sales channel) that you integrate and won't be available for the extra sales channels you might add to your Zakeke account.


1.2 Adding customizable products from the Printful catalog

  1. In your Zakeke back-office, go to Customizable Products > Add a Customizable Product > Printful

  2. By clicking on a product, you'll be guided through a few steps. In particular:

    • Edit the default name and the description of the product;

    • Choose the colors and the sizes, if available;

    • Select the sides of the product, if applicable;

    • Set the retail price of the product and your profit;

  3. Once you finish all the steps, save the product to create a new customizable product at your store.


    the product is created as "pending" in your WooCommerce. Usually, it takes about 30-45 minutes to have it published at your store. Do not publish it manually! You'll receive an email from Zakeke informing you that the product is live once published.

    Important 2

    all customization tools (text, upload, galleries, ...) are activated by default and customers are free to customize the product as they want. If you wish to limit the customization tools or sell editable designs, you can create pre-designed templates.

1.3 How to get orders fulfilled

Managing orders

When a new order is received, follow this process:

  1. Access the Orders section in your Zakeke back office;

  2. Select the line of the new order and click on it;

  3. Use the "Send to the POD" button on the top right to get the order sent to the POD.

    Please remember that if you accept manual payment methods (such as Cash on Delivery or Bank Deposit) or you have disabled the Capture charge immediately option for payment by Credit Card, even if you click on Send to the POD button, orders won't be sent to the POD until the order is "on hold" status because of no confirmation of the payment. To check the payment settings of your store, please go to your WordPress dashboard and then go to WooCommerce > Settings > Payments.


When you activate the integration with Printful, you can choose whether to have the orders from Zakeke imported as drafts in your Printful account and manually confirm them to be fulfilled or have orders automatically fulfilled by Printful without having to confirm them.

The default setting is on "manually import"

To change it go to Integrations > Print-on-demand services in your Zakeke back-office and under the Printful tab activate the option Automatically confirm orders to be fulfilled.

Please note that if you activate the automatically fulfilled option, you won't be able to edit the print files before fulfillment as they'll be sent directly to Printful from Zakeke. 


remember that even if you set it to Automatically confirm orders to be fulfilled, you'll still need to Use the "Send to the POD" button to send the print files to the POD.


How to automate the process

If you wish, you can automate the process and have the orders automatically sent to the POD without having to click on "Send to the POD". Read here how to make it.


Orders in Printful

While the order is immediately created in Printful, you'll continue to see it as Not Synced until the print files are generated and attached to the order. Typically it takes 30 minutes although in some cases it may take even longer.

Once the print files are attached, you will no longer see the Not Synced product in the order and it will be ready to get fulfilled and shipped by Printful.



If your questions are not replied to in this guide, please take a look at our FAQ section dedicated to Print-on-demand services integrations.


Pro tips

  1. For products imported from third-party catalogs, it is not possible to change the product images and size and position of print areas because they are automatically provided by the POD services and must follow their rules. However, once the product is created, you can:

    • Add a 3D view of the product by using the Zakeke real-time 3D preview feature. You can use this feature instead of the Printful mock-up generator to show a real representation of your products.

    • Change the product price.

    • Add a pre-made design with editable parts on the product.

  • If an order contains two or more customizations of the same "variant" model (Product+Size+Color) the order will not be updated by Zakeke but it will remain in DRAFT status. In this case you'll have to update the order directly on Printful backoffice loading the correct printfiles that you'll find in the Zakeke order section. It's the only case in which Zakeke can't update the order using Printful API.

  • Discover all details in the video below:

    Was this article helpful?
    0 out of 0 found this helpful